Manufacturer
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Focused and Performance-Driven - The WAM distributors utilize WAM as their major marketing program. Our distributors are totally committed to the WAM program and dedicated to driving the sales of our preferred manufacturer partners.
WAM provides monthly comparative sales reports to each WAM distributor,
which helps them to focus on achieving their manufacturers' performance
objectives, thereby maximizing sales.
WAM also facilitates meetings between our manufacturers and distributors at a much higher level than would normally occur. This helps to align the goals of both organizations and helps to quickly resolve any problems that may arise.
- Access to Independent Retailers - Approximately 80%
of the c-stores that the WAM distributors service are independents.
This provides the WAM manufacturers with a truly unique and invaluable
opportunity to penetrate these important single-store operators that
are often left under the radar. Through the tracking provided by InfoBate,
our manufacturers are able to offer their national chain c-store accrual
programs to these increasingly important independents and small chains.
- InfoBate
- WAM's data warehouse provides our manufacturers with a comprehensive
information system that is unmatched. Click on the link above to learn
more about the power of data provided by InfoBate.
- Core Brand Distribution - One of WAM's main objectives is to improve core brand distribution for the participating WAM manufacturers. Through InfoBate, WAM provides account profiles for 16,000 c-stores that determine these deficiencies by distributor, by sales rep, by store.
- New Item Introductions - New program and new item
introductions are key to the success of every manufacturer. WAM is in
constant communication with our distributors and is able to provide
the manufacturer with quick and efficient implementation of these critical
programs and items. The manufacturer can verify new item distribution
by data received from InfoBate.
This is becoming more and more important as the service frequency from
the traditional manufacturer/broker community decreases. WAM fills this
void.
- Retailer Accrual Program - WAM also contracts with our manufacturers to offer a retailer accrual program to the WAM retailers. Because of the comprehensive data provided by InfoBate, the manufacturer is assured that they are only paying for those stores that are in compliance with the program requirements. WAM issues annual checks directly to the participating retailers.
- Monthly promotional book - PromoSense
- Category management tools - ShelfSense
- POS - Sign kits and Shelf Talkers
- Customized merchandisers
